Brand Book v2
Typography, colour, logo, voice, social media, presentation direction & components: the complete reference for on-brand Artivive communications.
Who Artivive is, what we stand for, and the numbers that define us.
"Artivive empowers creatives to bring their visions to life using AR."
"To change how art is created and consumed."
"The Leading Augmented Reality Platform for Every Idea"
Also used: "The Canva for Augmented Reality" (pitch decks). Check context before choosing.
Artivive GmbH
Founded January 2017 · Vienna, Austria
Sergiu Ardelean & Codin Popescu
Reindorfgasse 29, 1150 Vienna
The official Artivive wordmark. All variants at press.artivive.com/logos. Six formats: SVG, PNG, CMYK JPG in dark and light versions.
| File | Format | Use for |
|---|---|---|
| logo.svg / logo_dark.svg | SVG | All digital: website, email, presentations. Scales perfectly. |
| logo_light.svg | SVG | Digital on dark/black backgrounds. |
| logo_dark.png / logo_light.png | PNG | Screen use, transparent background. |
| logo_dark_cmyk.jpg / logo_light_cmyk.jpg | CMYK JPG | Print production. CMYK colour profile. |
Artivive Black as the dominant ink colour on white and off-white backgrounds, with the signature pink-to-teal gradient as the defining accent across all marketing surfaces.
Brand Colours
Backgrounds & Text Hierarchy
Gradients
Montserrat is the only typeface Artivive uses: across all headings, body copy, UI labels, and buttons. Served locally via TTF files at fonts/ttf/
Hero H1, H2 headings, document titles. Weight 800-900. Tight letter spacing. Artivive Black (#111111).
Body copy, buttons, nav, captions. Weights 300-900. Body text uses #3d5a70, not black.
The building blocks of artivive.com and all branded communications. Match these precisely.
Your domain, your brand, zero Artivive traces.
Build and publish AR in hours. No technical skills needed.
Track scans, dwell time and interactions in real time.
"Artivive will replace the audioguides at museums."
Two products: the consumer AR viewer (iOS & Android, 5M+ downloads) and Bridge, the no-code AR creation platform.
Clean, minimal interface centred on the camera scanning experience. Free to view: no account needed to experience AR.
No-code AR editor. Timeline animation, layer management, 2D/3D/Preview toggle, WebAR publish. Built for non-technical creators.
The signature 3D organic shapes (pink spirals, flower forms, teal balls) from the brand CDN. Used across all marketing with blur + low opacity for background decoration.
Premium, AR-forward visuals: aspirational photography showing real people discovering art through AR. Official press library at press.artivive.com/images (images #5 onwards; first 4 are team portraits).
Creative confidence and genuine warmth. Plain language, no jargon, always audience-first. Different channels use different registers, but the core personality never changes.
Bold, visionary, possibility-focused. Uses stat proof.
Professional, results-oriented, credibility-led. Partner names.
Community-first, celebratory, visual. Creator stories.
Helpful, patient, empathetic. No condescension.
Platform-specific specs, content strategy, and format guidelines. Handle across all platforms: @artiviveapp (Instagram, YouTube, Facebook) · @ArtiviveApp (X/Twitter) · artivive (LinkedIn).
Feature work from the 750k+ creator community. AR reveals, before/after.
Museum installations, brand campaigns. Albertina, Bombay Sapphire, etc.
Bridge tutorials, AR best practices, creative techniques. Educational.
New features, platform improvements. WebAR launches, Bridge updates.
Direction 4, Magazine Style, is the approved presentation direction for all Artivive decks going forward. Clean editorial structure with a strong typography hierarchy and the signature gradient accent strip.
4px horizontal line at top-left of every slide. Full-width on cover.
Split layout (text left, visual right) for content slides. Full-bleed for stats.
Montserrat 900 for H1, 700 for body. Black ink, Sky eyebrows, Rose accents.
White (#fff) primary · #f9f9f9 alternating · Artivive Black (#111111) for impact slides.
White editorial. Text-left, photo-right. Classic/institutional feel.
Full-bleed photography with dark overlay. High-impact, cinematic.
Minimal grid layout. Stats-focused. Engineering/SaaS aesthetic.
Reference for all products, subscription tiers, and key partners when building proposals or presentations.
5M+ downloads. View AR on any trigger image. Free to use: no account needed. iOS & Android.
No app download. QR or link activation. Up to 10 triggers per QR. Any browser. Pro Plus or White Label required.
No-code AR creation. Upload triggers, add video/3D/animation, manage campaigns. Free plan available.
Custom domain, custom branding, zero Artivive traces. For agencies, enterprise brands, and events.
Museums
Albertina Vienna
Belvedere Vienna
Centre Pompidou
Nat. Gallery London
Brands
WWF · Hard Rock
Desigual
Bombay Sapphire
Absolut Vodka
Education
Harvard · MIT
UC Berkeley
United Nations
Events
EXPO 2025 Osaka
Vienna Tourist Board
